“We can’t solve problems by using the same kind of thinking we used when we created them.”
~ A. Einstein,
“Design is the intermediary between information and understanding.”
~ H. Hofmann
Design thinking is a human-centered, iterative approach to problem-solving that emphasizes empathy, collaboration, and creativity. It focuses on understanding user needs, defining problems, generating ideas, prototyping solutions, and testing them in real-world contexts.
The design thinking process typically follows five stages: empathize, define, ideate, prototype, and test. By prioritizing user experiences and involving stakeholders throughout the process, it ensures solutions are practical, innovative, and tailored to specific needs. Tools like journey mapping and brainstorming are commonly employed.
Design thinking is widely used in product development, service design, and organizational strategy. Its emphasis on experimentation and adaptability makes it particularly valuable in tackling complex, rapidly changing challenges, fostering innovation and engagement across diverse fields.